Who said there’s no such thing as a free lunch?

You’ll find a wealth of actionable advice for better communicating your message in the articles listed below – it’s advice we’ve come by through years of copywriting experience (it’s not rocket science, but there’s a certain knack to it – which you know if you’ve tried to do your own copywriting).

All we ask for in return is your contact information – so that we can check in with you once in a while about your copywriting needs and send you updates on new articles. We promise not to sell, barter, give away, or otherwise misuse any of your personal information.

If you’d like the full text of any of the articles listed below, please click here to e-mail us. Please include in your e-mail the name(s) of the article(s) you’re interested in as well as your name, e-mail address, mailing address, and phone number.

5 Steps to Great Copy
Copywriting effective sales copy (for brochures, websites, and the like) is as much a science as an art. In order to write great copy that sells, I follow five steps. . . E-mail me for the full article.

How to Hire a Freelance Copywriter
I understand that the process of finding a copywriter can feel overwhelming. I have a couple of tips. . . E-mail me for the full article.

7 Tips for Direct Mail
Tip #1: Consider using a 6*9 envelope rather than the standard No. 10. . . E-mail me for the full article.

Harnessing the Power of the World Wide Web
70% of U.S. households now use the Internet as an information source when shopping for products and services. Will they find you?. . . E-mail me for the full article.

Copywriting Explained
The word copy comes from the Latin copia, meaning transcript. The modern definition of copy (as it applies to copywriting) is “written text, as distinct from visual material or graphics.”. . . E-mail me for the full article.