What can we do for you?
We’ll help you stand out from the pack. Contact us today.
Bottom line? Our work gets results.
For example:
A home renovations
company won $100,000 worth of new work from our postcard series – a
3233% ROI
A software client
achieved a 4% sign-up rate based on our direct mail
package – that’s double the industry standard
A web technology
client saw a 30% click-through rate to their
website from our marketing e-mail – two times higher than
industry standard
There are a number of tools that you can use to communicate a message
that gets results. We specialize in one of them: written communication.
Click on the types of copywriting listed below to learn more about how
that type of communication can work for your business.
Think of your website like a home you’re trying to sell. You’re not
going to sell the house from the curb, but that’s where your
visitors will decide whether or not they’re going to come in for a
look. And with your website, you have between 5 and 15 seconds to
convince your visitors to stay and browse. Once you’ve accomplished
that, then you can take the time to show them all of the benefits
that your product or service can offer.
Typically including sales letters and postcards, direct mail is
marketing collateral that’s mailed directly to your customer. The
fact is that people still like the feel of a piece of paper in their
hands. To learn how to make the most of your direct mail campaigns,
check out my article 5 Tips for Direct Mail.
From Google and affiliate websites to trade magazines and newspapers
to radio and TV, even billboards, ads get your message to the
masses. But we’re so constantly inundated with them that it’s easy
to tune them out. Attention-grabbing art and copy will make your ad
cut through the clutter to reach your audience.
From single-page to tri-fold to booklet-size, a brochure is a way to
talk to your prospective customers about how your product or service
meets their needs and/or solves their problems. It’s not a place to
laundry-list your product or service offerings – your customers
don’t care about what you can do; they care about what you can do
for them.
Publication can be a great way to build your brand and expand your
audience. But few business people have the time or the expertise to
be great authors. As a ghostwriter, I take on the job of author to
help you communicate your valuable insights.
How-to articles are a great way to position yourself as an expert in
your field. Offer your prospective customers something of value in a
how-to article, and chances are they’ll give you their business.
Like how-to articles, a newsletter can be a great freebie to give to
your prospective customers. Not only do we all like free stuff (when
it’s useful), but you can also use your newsletter to position
yourself as an expert in your field. Include a case study or two to
explain to your customers how you’ve solved problems for clients
just like them.
Ads, brochures, websites, and sales letters are all useful marketing
tools in their own right. But there’s no denying that they’re
designed by you to make you look good for your customers. Press
coverage, on the other hand, is more objective, so prospective
customers consider it more truthful. But a press release only works
if it’s picked up by the media, so it has to be newsworthy, ready to
print, and attention-grabbing.
White papers offer you a chance to explain to your customers how
your product or services solves their problems or meets their needs.
Help your prospective customers picture you solving their problems
and meeting their needs, and you’ve made the sale.
Use your annual report as a place to build your brand and reinforce
your message for your customers.
A successful annual report walks the line between genuinely
informing and simply highlighting your successes.
Just as your products should stand out and shine on the shelf, they
should stand out and shine in their catalog descriptions, too.
Effective catalog copy will help your prospective customers to
understand what it will smell, taste, or feel like to own your
product.
Manuals aren’t sexy like ads or high-profile like websites, but they
can be just as important. Whether it’s a manual to explain your
product or service to your customers or a manual to explain your
business to your employees, it should communicate your message
clearly in a voice fit for your business and a style that’s
engaging.
A good PowerPoint presentation will go a long way in keeping your
audience’s interest and reinforcing your message. Keep the message
short and sweet and use it to reinforce what you’ll be saying during
the presentation.
Like manuals and white papers, technical reports aren’t particularly
sexy but can be important. While necessarily written for an expert
audience, technical reports should be accessible and engaging.
Just as publication can be a great way to build your brand and
establish yourself as a thought leader in your field, so can giving
speeches be a great way to broaden your audience.
Just as a business needs to sell itself to its prospective
customers, so do individuals need to sell themselves to prospective
employers. It is marketing, and a few choice words can go a long way
in landing you your dream job.
A home renovations
company won $100,000 worth of new work from our postcard series – a
3233% ROI
